Tribe commissioned me the moodboard for the new line of products, to be presented at CES Las Vegas. The booklet aimed to present a coherent view on the new audio and travel line, while keeping the same "Tribe" family feeling.

Working with Tribe in-house 3d visualizer, I created a palette for the booklet and drew three fictitious boxes containing examples of the new product line, to be rendered. The resulting images, which i further treated to give a more illustration-like quality, display the products, creating a slighty theatrical atmosphere, further strengthened by the overlayed pantone gold typography.

A careful choice of colors and surrealistic imagery rendered with photographic realism, play with readers expectations for a "moodboard", bringing – quite literaly – the product presentation on a stage.

Concept and design.
B → Books
G → Graphic Design
L → Identity
I → Illustration
W → Writing
N → Event
M → Music

Tribe Moodboard B


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