Tribe is a leading firm specialized in licensed technology that works with major entertainment brands. With the release of new product lines planned for 2016, Tribe aimed to present the new catalog at CES (Consumer Electronics Show) New York, one of the most important shows in its sector. Fresh from the logo redesign
, the new catalog had to show existing and upcoming products with a newly refined, high-end approach.
The catalog had to remain clear and engaging but have a unique, "collectable item" feel. In addition to the bold gold typography, the product presentation has been enriched by an overlayed layer of typographic symbols that play with iconic features of contemporary pop culture's heroes.
Design and concept of the catalog.