Tribe is a leading product firm specialized in licensed technology. Founded in 2009, it works with all international major entertaiment brands such as Disney, Marvel, DC etc. Tribe has quickly grown up, and its image needed to change, in order to speak to wider audiences and communicate a strong yet flexible identity.

The brief was challenging and delicate. The final design concept is a mark, a sign covering and revealing at the same time. The logo, refined with the Tribe design department, is perforated, opening new possibilities of use with products or graphics.

Logo concept and design.